![](https://images.squarespace-cdn.com/content/v1/630f52e775a1b0017e93c92c/1665317712179-WIO98LTYCNCX3Z4IFRQ1/regulate+the+race-03.png)
Regulate the Race
CAMPAIGN DESIGN
Campaign Design | Packaging Design | UI Design
Project Overview
Regulate the Race is a campaign that calls for a change in the regulation laws surrounding the Melbourne Cup. The campaign targets young adults aged 20-30, through a packaging campaign that is supported by posters and social media advertising.
My Role
UX research
Campaign design
UI design
Results
Product packaging design
Campaign collateral
Website
![5623191_.2jpg.jpg](https://images.squarespace-cdn.com/content/v1/630f52e775a1b0017e93c92c/0cc232ef-55aa-40ac-b7c7-a8c3bcb882cf/5623191_.2jpg.jpg)
![Free Outdoor Advertisement Bus Shelter Mockup PSD 2018_2.jpg](https://images.squarespace-cdn.com/content/v1/630f52e775a1b0017e93c92c/543e181e-278d-4238-ae9d-645ec5dc8bb6/Free+Outdoor+Advertisement+Bus+Shelter+Mockup+PSD+2018_2.jpg)
![Laptop mockup.jpg](https://images.squarespace-cdn.com/content/v1/630f52e775a1b0017e93c92c/6768ecac-7d77-44e6-a071-4a19710dfc34/Laptop+mockup.jpg)
![regulate the race_post 2.jpg](https://images.squarespace-cdn.com/content/v1/630f52e775a1b0017e93c92c/2929a70e-bf53-46f1-9f23-af48648c360c/regulate+the+race_post+2.jpg)
![regulate the race_post 3.jpg](https://images.squarespace-cdn.com/content/v1/630f52e775a1b0017e93c92c/c5d596e2-b2ea-46ad-9737-bfc965ff3577/regulate+the+race_post+3.jpg)
![Home page mockup.jpg](https://images.squarespace-cdn.com/content/v1/630f52e775a1b0017e93c92c/2e6423d4-cd70-48b9-9452-4428eb70ad6c/Home+page+mockup.jpg)