![](https://images.squarespace-cdn.com/content/v1/630f52e775a1b0017e93c92c/59e28376-b511-44a2-8d0e-9918d6e97a7f/tggp+gradient.png)
The Greater Good Project
BRAND IDENTITY
Branding Design | UI Design
I helped TGGP redefine their brand with an updated identity and a new website to help grow their community and project their message.
Project Overview
The Greater Good Project is a social enterprise who has a mission is to build a community of socially and environmentally conscious people to welcome and embrace change. The brief required a rebrand of the organisation to reflect their purpose and values.
My role
User research
Concept development
Branding design
UI design + prototyping
Results
Updated branding
Stationery & collateral design
Website design & prototype
Style guide
Digital Presence
The Greater Good Project was in need of a website to both promote their cause and provide an ecommerce experience for their community. Their website features a landing page, an about page, a product shop, and a place to donate.
![Building Mockup.jpg](https://images.squarespace-cdn.com/content/v1/630f52e775a1b0017e93c92c/e4f57157-7586-437f-aca5-3ce8e9c191b8/Building+Mockup.jpg)
![Poster mockup.jpg](https://images.squarespace-cdn.com/content/v1/630f52e775a1b0017e93c92c/76b3f34b-3918-4c01-ac19-5213f958b5fd/Poster+mockup.jpg)
![Instagram mockup.jpg](https://images.squarespace-cdn.com/content/v1/630f52e775a1b0017e93c92c/a55cf546-783f-45a2-b180-2fe2fafe8089/Instagram+mockup.jpg)
![lanyard mockup.jpg](https://images.squarespace-cdn.com/content/v1/630f52e775a1b0017e93c92c/0761d276-cbde-45ca-a5fd-6db327cab3d1/lanyard+mockup.jpg)
![Tote bag_02.jpg](https://images.squarespace-cdn.com/content/v1/630f52e775a1b0017e93c92c/12a0a732-5782-48f0-8cb8-c8f830a217d5/Tote+bag_02.jpg)
![bottle mockup.jpg](https://images.squarespace-cdn.com/content/v1/630f52e775a1b0017e93c92c/d6325a81-19fa-403d-9040-6470a16b1e61/bottle+mockup.jpg)